About OmniSolve
Welcome to Omnisolve's new and improved version of Heinz’ classic ketchup bottle. This version of the bottle has some key differences to make it easier to handle for everyone, but in particular for those with reduced grip strength. These improvements will improve upon Heinz's inclusivity and allow more people to fully enjoy what Heinz ketchup has been offering for years.
Introduction
This problem might be bigger than you think. The groups in the population that suffer the most from reduced grip strength are both the elderly and children. Redesigning this ketchup bottle slightly changes their view on the world. It would give them one more thing they are now able to do by themselves, increasing their autonomy and feeling of independence.
These groups make up about 35% of the population. An estimated 15% of these groups have less strength in their hands. This means that a redesign would result in an estimated 5% of extra customers. This can be huge at the scale of Heinz. This is not accounting for any other customers who might be drawn to the redesign too, so this could also have an additional positive effect on Heinz sales numbers.
Our Approach
We aim to achieve this redesign by making slight design changes all over the bottle. By doing this we retain as much as possible from the already beloved and iconic bottle design Heinz already has, while still improving the user experience for everyone. However, the aim is also to make it clear for people in the store that the bottle is now improved to be used by everyone.
Who We Are
OmniSolve aims to solve overlooked problems encountered by minorities using a structured approach, with a unique, fresh and functional perspective. We believe that a design should be made for everyone to enjoy, while making the experience better for the general public too. We feel like our product is a perfect example of our mission. It is a slight change to an already great design which allows more people to enjoy ketchup without frustrations. Allowing them to be more independent while also being satisfied with their product.
The Team
OmniSolve is a combination of people from different educational backgrounds. The aim for this project was to combine all of our expertise to create this redesign. Our different perspectives led to a design with technical feasibility, human design, and marketability.
Most of the design itself was done together with mechanical and industrial design engineers. It made sure the design would not only fit into Heinz lineup but also that it was producible and that the cap and bottle have significant strength to endure use. Market research was done by industrial design and management engineering. To clearly see what the market needs and what the people in the market need. In conclusion, this project was powered by the combination of different insights.